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#168: Alexandra Watkins – How to invent a GREAT brand name.
Creator Science
Memorable Names Create Emotional Connection
Memorable names have the power to create an emotional connection with the audience, making them fun, powerful, and suggestive. They are more memorable and have greater personality than shorter, less distinctive names. Rebranding from a tame name to a longer, more memorable name can significantly impact the resonance and stickiness of the brand, enabling an emotional connection and improving brand recall.
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