Ep 421 How to Create Recurring Revenue with Robbie Kellman Baxter
Built to Sell Radio
Reasons for Subscription Cancellation and Churn
Technical issues and lack of usage prominently contribute to subscription cancellations and churn. For instance, if a streaming service fails to deliver during a significant event, such as a major soccer tournament, it can lead to immediate cancellations among dissatisfied customers. Furthermore, a key indicator of potential churn is low usage; if subscribers do not engage with a service, they are likely to cancel it eventually.
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