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Alexandra Zatarain (Eight Sleep) - Getting to Product-Market Fit
Entrepreneurial Thought Leaders (ETL)
Feeling Product Market Fit
Product market fit is distinguished by a palpable shift in dynamics, transitioning from a struggle to push growth to an effortless pull towards expansion. Initially, without product market fit, revenue generation feels arduous, requiring constant innovation and reactive strategies to drive sales. The experience involves temporary spikes in revenue due to external factors rather than sustained growth. In contrast, upon finding product market fit, businesses experience a sense of being propelled forward, characterized by a smooth alignment of efforts and market demand. The key indicators of this fit are a decrease in the need for constant problem-solving and a more organic, compounding growth trajectory.
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