27sec snip

Marketing Week cover image

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Marketing Week

NOTE

Brand Advertising is not a communications medium

Brand advertising is not just about transmitting messages, it also conditions people's response to brands like Pavlovian conditioning. It works psychologically at different levels, as described by Daniel Kahneman in his system one theory.

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