Value of sales in entrepreneurship

The traditional societal focus on intellect or IQ as a measure of worth is not reflective of success in entrepreneurship. Many smart individuals with great ideas fail in business, mainly due to a lack of sales. Research from Dun and Brad Street and the Small Business Administration revealed that most businesses fail because they neglect sales. Persuasion and sales are emphasized as crucial in various aspects of life, including parenting, teaching, leadership, and entrepreneurship.