Prioritize Creative Energy over Short-term Financial Gains

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Roy prioritized injecting creativity and energy into the Disney Company despite facing financial analysis indicating no benefits. He believed in the importance of evolving with technology to ignite the creative process and was willing to make long-term creative investments, even if it meant enduring short-term financial setbacks.

There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.

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