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52 // Product launches

Metamuse

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Do You Do Releases For Internal Tools?

I think a lot of the ideas and lessons from doing external pro launches can be applied internally. For example, this feeling of accomplishment and team identity can absolutely be magnified by doing an internal proc launch. Tot's something you don't get to until you're medium size or larger, where you have dedicated internal teams. But how on' y pry hit this round 50 or a hundred people or so? I always found that very focusing and rewarding to articulate to the company what you've done,. why and what benefits theyre gon frentyou have.

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