Quality Over Quantity

The company is planning to expand into 15 additional markets in the next six to eight months, aiming to cover every market in the country by the end of next year. They focus on supporting top producing agents to improve client services on a larger scale. The current industry stigma is related to 70% of transactions being handled by part-time agents, leading to low consumer confidence. The traditional broker model incentivizes a high number of agents with low performance over a smaller number of high-performing agents. The company's expansion plan prioritizes areas with top agents to enhance service quality.