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16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Marketing Against The Grain
Invest Early, Measure Impact
In the pursuit of growth, understanding user behavior and financial return is crucial. The approach taken involved analyzing the timing and conversion of free users to premium status, leading to strategic decisions like significantly increasing the marketing budget. Instead of focusing solely on traditional metrics like lifetime value, a new metric termed Time to Return (T-R) was introduced, emphasizing the importance of achieving a complete return on investment within a defined timeframe, showcasing a practical pathway to sustainable business development.
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