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Andy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18

Content + AI

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AI Visualization for Content Performance Analysis

AI can be used to analyze and discover insights from various data sources like LinkedIn, YouTube Studio, GA4, and email service providers to find correlations between topics and engagement metrics. By combining data and prompting AI, one can generate full-funnel email marketing reports showing deliverability, engagement rate, bounce rate, conversion rate, etc. AI can create visuals like charts and heat map matrices to showcase correlations between different content elements and performance metrics, providing unexpected insights. This AI-driven visualization is not only useful for personal analysis but can also be persuasive in meetings as visuals tend to influence people more effectively than text-based data.

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