Our Viral Book Launch Playbook
The Espresso Hour
00:00
Using Lead Magnets and Email Follow-ups to Generate Engagement
Launching a free ebook as a lead magnet can be effective in generating engagement. Instead of directly sending the asset via Twitter or DM, redirect users to a landing page where they must provide their email to receive it. This helps to build an email list for future communication. Additionally, implementing a six-email follow-up sequence after the ebook download can further engage users by highlighting specific book details and providing a call-to-action.
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