
Our Viral Book Launch Playbook
The Espresso Hour
Using Lead Magnets and Email Follow-ups to Generate Engagement
Launching a free ebook as a lead magnet can be effective in generating engagement. Instead of directly sending the asset via Twitter or DM, redirect users to a landing page where they must provide their email to receive it. This helps to build an email list for future communication. Additionally, implementing a six-email follow-up sequence after the ebook download can further engage users by highlighting specific book details and providing a call-to-action.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.