Engage to Elevate: Build Value Through Connection

Effective outreach in social media requires establishing common ground and leveraging the law of likability. Begin interactions by asking questions or offering advice that resonates with the recipient. Once engagement is established, providing something of value, such as a lead magnet or free resource, helps build social currency and deepens the relationship. Transitioning contacts off-platform, where they can subscribe or share their information, strengthens connections and opens avenues for future retargeting through email. Continually offering value, such as invitations to webinars or training, allows the relationship to develop further down the sales funnel, ultimately leading to stronger engagement and sales opportunities.