Focus on Growth Levers for Company Growth

Growing a new company is a tough challenge, and it requires prioritizing the right growth strategies, hiring the best growth people, and finding the key levers that drive significant growth. It's crucial to move from confidence in being right to confidence in the ability to figure things out, and to establish a clear north star amidst competing metrics. Many smart people fail in growth not due to lack of knowledge, but due to something else. By analyzing successful startups, it's evident that a significant portion of their growth came from a small number of strategies, not the majority. A notable example is the original idea of PayPal, which involved beaming money from one palm pilot to another, demonstrating the importance of focusing on the right growth levers.