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The Chimp Is Your Best Friend
Leaders like Steve Jobs and Sir Alex Ferguson, who seem to be led by their 'chimp', have achieved great success in their careers by tapping into the power of their emotional side. The 'chimp' represents the intuitive, humorous, and emotional part of the brain that complements the logical human side. By understanding and communicating with the 'chimp', individuals can harness its power to make better decisions. Emotions are meant to be acknowledged and worked on, not disregarded. Balancing logic and emotion in decision-making leads to the best outcomes in business and life.