The Rise and Fall of the Sega Dreamcast

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The Dreamcast used commodity components instead of special silicon for the controller, which was super cool
The PlayStation 2 outsold the Dreamcast, leading Sega to discontinue the console and exit the hardware business entirely
Sega became a game developer and publisher on other platforms, and eventually got sold off to Sammy

Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!

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