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Sega's attempts to compete with Sony in the home console market ultimately failed, leading to a decline in their business.
The success of the PlayStation and its dominance in the arcade market caused Sega's arcade business to suffer.
Sega's release of the 32X and the Saturn were unsuccessful, leading to a decline in market share.
The launch of the PlayStation and its superior technology posed a significant challenge for Sega, ultimately leading to their downfall.
After their hardware business failed, Sega shifted their focus to game development and publishing on other platforms.
Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??
Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!
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© Copyright 2015-2024 ACQ, LLC
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
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