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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

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Become Your Own Biggest Fan

Creators and entrepreneurs should assess whether they would consider their own content legendary upon first consumption. This self-reflection indicates the quality of their work. If a creator is not their biggest fan, it suggests a need for improvement. To become a thought leader, one must possess leading thoughts, which requires intentional thinking about one's own thinking. This meta-cognitive approach is crucial in developing impactful ideas. Notable thinkers, such as Roger Martin, exemplify the importance of innovative thinking, and his book 'The New Way to Think' is recommended for insights into enhancing one's thought process.

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