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Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine
How I Write
Amaze Me: Writing Up
- Write "up" by targeting your writing to someone knowledgeable, avoiding unnecessary explanations.
- Assume your reader is intelligent and up-to-date.
- Focus on surprising and amazing your reader with new information and perspectives.
- Gauge your reader's existing knowledge to determine the appropriate level of detail.
- Strive to write content that you yourself would find engaging and thought-provoking.
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