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Behzod Sirjani & Ravi Mehta Riff on Leveraging AI to Transform Qualitative Data into Scientific Insights 🧠💡
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Evolution of Experimentation and Moderation in Social Media
A decade ago, Facebook conducted an emotional contagion study to analyze how altering emotional content in users' feeds impacted their responses, sparking outrage when the public found out. The process was expensive and time-consuming, requiring a controlled environment. Today, with advanced models and ML tools, such experiments could be conducted more organically. Similarly, Tinder faced challenges in moderating profanity where user interpretation of explicit content varied. They introduced a 'does this bother you' feature to address borderline cases, showcasing the evolution in content moderation strategies over time.
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