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Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
The Mikhaila Peterson Podcast
Costly Signaling and Luxury Goods
Good manners is a display of discretionary effort, just like costly signaling. Animals and flowers use costly signaling to attract others, such as bees being attracted to flowers with more nectar. Luxury goods cater to people's positional urges and require establishing credibility before purchasing. Overall, costly signaling and luxury goods serve as reliable indicators of value and status.
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