In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a great marketer, whether people can learn marketing, how many projects people can work on at once, the concept of costly signaling and much more.
Rory is the Vice Chairman of Ogilvy UK, and has co-founded a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by adding just a few sentences to the script. He is the host on the podcast OnBrand with ALF and he has joined forces with MAD//Masters to lead a 12 week CPD accredited personal development program to help marketers adapt, make sense of accelerated disruption and use the tried and tested recipe of using creativity, innovation and behavioral science to their competitive advantage.
Rory’s Business Book ‘Alchemy’ can be found and purchased here - https://a.co/d/dvErPtW
His 12 week CPD-accredited personal development programme can be found here - https://www.madfestlondon.com/masters/about
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The Mikhaila Peterson Podcast 