Disney Plus Launches in November 2019

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Disney Plus launched in November 2019. It works a lot like Disney's theme parks lining up different attractions side by side on a single plot of land. But putting all of Disney's new holdings in one place would violate everything Bob has said about keeping branded content focused.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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