The Importance of Defining Concepts for Organizational Alignment

Understanding the concepts of product and campaign is essential for taking action. Defining what a product is allows for its implementation across various platforms, processes, and systems. The information layer addresses the core issue of clarifying the organization's identity and offerings. In the complex digital landscape, organizations often realize their previous approaches don't align with their fundamental understanding of products. This necessitates a deep thinking and ownership of concepts to effectively define their offerings.