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The Society of Ambiance Makers and Elegant Persons
99% Invisible
Invent and Embrace Authenticity
Mobutu, the dictator of Zaire, believed in the importance of authenticity in clothing. He transitioned from wearing western suits to creating his signature outfit known as the abocost, inspired by Chinese attire. The abocost, a blend of a blazer and a dress shirt with unique elements, symbolized a rejection of the European suit and tie. This outfit became the official office uniform in Zaire, showcasing Mobutu's emphasis on a new national dress code centered around authenticity.
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