99% Invisible The Society of Ambiance Makers and Elegant Persons
19 snips
Apr 9, 2024 
Ryan Lenora Brown, producer and storyteller, dives into the vibrant world of the Sapeur culture from Congo, where men express individuality through striking, colorful fashion. The discussion highlights how their flamboyant style serves as a powerful form of rebellion against historical oppression, merging classic menswear with bold African aesthetics. Brown also touches on the cultural significance of women sapors and the influence of Congolese Roomba music in shaping identity through fashion. The Sapeurs' unique blend of creativity and defiance continues to inspire contemporary culture globally.
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Guinness Super Bowl Commercial
- During Super Bowl XLVIII, Guinness aired a commercial featuring Congolese men.
- The men transitioned from work clothes into brightly colored suits, captivating viewers.
Sapeur Style as Defiance
- Sapeurs, known for colorful suits and flamboyant accessories, challenge stereotypical portrayals of sub-Saharan Africa.
- Their fashion expresses agency and defies difficult circumstances, rejecting limiting narratives.
Dapper Agitation
- The sapeur movement reclaims European suits, blending them with African sensibilities.
- This "dapper agitation" transforms a symbol of conformity into an authentically Congolese expression.
