59sec snip

IDEA GENERATION cover image

How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself

IDEA GENERATION

NOTE

Understanding the Importance of Business Strategy in Fashion

The strategic approach in maximizing efficiency on the sell-through side helps control product line expansion. Balancing business strategy with creativity is crucial in the fashion industry. Success in bringing a good product to market increases significantly when understanding distribution, selectivity, product exclusivity, availability, and providing undeniably good products with great aesthetics.

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