Building a Luxury Fashion House from the Ground Up

Mike Amiri, founder and creative director of the luxury brand Amiri, shares his journey of building a successful fashion brand. With a strong focus on creativity and art, Mike's vision is rooted in California's Hollywood culture. Starting with a small collection, he strategically chose the best wholesale accounts to ensure brand exclusivity and control over distribution. Despite initial challenges, Amiri's denim, specifically the MX1 Moto Jeans, became a hit and propelled the brand forward. Mike's leadership style emphasizes working hands-on with his team and preserving the brand's culture. He emphasizes both creativity and business strategy, always striving for continuous growth.