Invest Like the Best with Patrick O'Shaughnessy cover image

Jeff Jordan - Building & Investing in Marketplaces - [Invest Like the Best, EP. 276]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

True Growth Ignites from User Engagement, Not Paid Acquisition

Successful business models thrive on user-driven demand rather than paid acquisition strategies. Innovators discover alternative distribution methods that enhance user experience and engagement, as exemplified by a booking widget that simplifies online reservations for restaurants, leading users to prefer the platform and perpetuating their return. This organic growth model circumvents the need for traditional marketing expenses. Additionally, in evaluating marketplace businesses, observing cohort retention is critical; if the engagement levels diminish over time, reliance on continually acquiring new users can signal impending growth limits, making it essential to ensure sustained user loyalty and satisfaction.

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