Invest Like the Best with Patrick O'Shaughnessy cover image

Invest Like the Best with Patrick O'Shaughnessy

Jeff Jordan - Building & Investing in Marketplaces - [Invest Like the Best, EP. 276]

May 10, 2022
0
01:20:14

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Quick takeaways

  • Product enhancements and additional use cases are key for driving growth in marketplaces.
  • Specialized vertical marketplaces cater to specific user needs and gain a competitive edge.

Deep dives

Layers of Growth and Product Enhancements

One key strategy for driving growth in marketplaces is through product enhancements and additional use cases that reduce friction and improve the user experience. For example, eBay introduced fixed price formats alongside auctions to cater to different audience preferences and product types, which accelerated growth. Enhancements like integrated payments, as seen in PayPal's acquisition of Billpoint, also played a significant role in reducing friction and improving the user experience. These layers of growth require constant innovation and a focus on addressing user needs and preferences.

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