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E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
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Buyers Look for Solid and Safe Choices
Buyers seek reliable product information to ensure the product is dependable and will meet their needs. The trust in well-established brands like IBM reflects the desire for safe buying choices, particularly in uncertain markets. This preference for safety stems from the emotional aspect of purchasing decisions, where buyers aim to make the right and secure choices amidst market volatility.
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highlights
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