Lenny's Podcast: Product | Growth | Career cover image

How to tell better stories | Matthew Dicks (Storyworthy)

Lenny's Podcast: Product | Growth | Career

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Elevating Stories with Stakes and Surprise

Summary: Matthew Dicks delves into the art of storytelling, emphasizing the critical role of stakes and surprise in captivating an audience. He introduces various techniques like the "elephant," "backpack," "breadcrumbs," "hourglasses," and "crystal balls" to maintain audience engagement and create compelling narratives that resonate. The ultimate goal is to craft stories where the audience is invested, surprised, and left with a lasting impression. He underscores that surprise is a key ingredient to delivering a truly delightful and memorable experience for your audience, making them realize something new alongside you. Avoid ruining surprise, which is powerful and wonderful.

  • 🐘 The Elephant: Immediately establish high stakes at the beginning of your story to hook the audience. Present something worrying to create instant engagement, signaling the tone and direction of the narrative right from the start, just like a movie trailer sets expectations.

  • 🎒 The Backpack: Reveal your plan to the audience before executing it. This allows them to share in your hopes and dreams, amplifying their emotional investment in the outcome. When obstacles arise, their connection to your goal heightens the tension and suspense, making them actively root for your success.

  • 🥖 Breadcrumbs: Strategically drop hints and partial information to pique curiosity and anticipation. Plant elements that seem insignificant but hint at future relevance, creating a sense of intrigue and a promise of eventual revelation that keeps the audience guessing and engaged.

  • ⏳ Hourglasses: When the pivotal moment arrives, prolong the tension by slowing down the narrative. Enrich the scene with detailed descriptions, drawing out the anticipation and maximizing the audience's engagement as they eagerly await the resolution.

  • 🔮 Crystal Balls: Introduce a potential future outcome, even if it's a false or exaggerated scenario, to create a sense of worry and investment in the stakes. By painting a vivid picture of what could happen, you amplify the audience's concern and make them more emotionally invested in the story's resolution.

  • ✨ Surprise Element: Aim to surprise your audience with unexpected twists and turns, delivering moments of realization that feel both unexpected and inevitable. By aligning your audience's moment of discovery with your own, you create a shared experience that is delightful, memorable, and deeply impactful.

Key Takeaway: Craft stories with escalating stakes and genuine surprises to deeply engage your audience, making them active participants in your narrative.

Notable Quotes:

> [Y]ou need to land something immediately that causes an audience to go, oh, okay, well, what's going to happen here, right? —Matthew Dicks

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