Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

How to tell better stories | Matthew Dicks (Storyworthy)

Dec 15, 2023
01:42:57
Snipd AI
Matthew Dicks, best-selling author and expert in storytelling, shares techniques for effective storytelling, including starting every story at the end, building a vault of stories for business situations, and being funnier. He also discusses the power of saying yes, dealing with nervousness in public speaking, and the benefits of a positive mindset.
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Podcast summary created with Snipd AI

Quick takeaways

  • Storytelling is essential in business communication to stand out and be memorable.
  • Personal stories and experiences can humanize storytelling and make a stronger connection with the audience.

Deep dives

The Importance of Storytelling in Business

Storytelling is a crucial aspect of business communication, as it helps individuals and companies stand out and be memorable. Without engaging storytelling, business communication tends to be forgettable and lacking impact. By incorporating storytelling into presentations, pitches, and conversations, individuals can connect with their audience on a deeper level, evoke emotion, and effectively convey key messages. Stories with stakes, surprises, suspense, and humor, when strategically used, can captivate listeners and make the information more memorable and impactful.

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