Lenny's Podcast: Product | Growth | Career

How to tell better stories | Matthew Dicks (Storyworthy)

1965 snips
Dec 15, 2023
Matthew Dicks, a best-selling author and storytelling expert, shares his insights on crafting compelling narratives. He emphasizes the transformative power of storytelling in business, highlighting how personal experiences can create emotional connections. Dicks discusses techniques like starting with the ending and maintaining audience engagement through humor. He also introduces his 'Homework for Life' practice, a method to capture meaningful moments for storytelling. Plus, he offers tips on overcoming public speaking nerves, making storytelling both relatable and impactful.
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Storytelling for Memorability

  • Storytelling is crucial for being memorable, especially in business, because our minds don't remember facts or figures as easily as stories.
  • Without stories, your message gets lost in the noise, like a forgotten conference presentation.
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The Five-Second Moment

  • Every compelling story revolves around a five-second moment of transformation or realization.
  • This pivotal moment provides the story's core, giving it meaning and impact.
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Start at the End

  • Start your stories at the end, with the five-second moment, to ensure a clear message.
  • Knowing the ending helps structure the story and keeps the audience engaged.
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