#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
The Amy Porterfield Show
00:00
Improving Email Open Rates with Subject Line Strategies
Subject lines play a crucial role in email open rates, with most people not reading beyond the first few characters. Starting a subject line with a number significantly enhances engagement, increasing open rates by around 20% due to its authoritative impact and clarity of content. Capitalizing the first word or two can lift open rates by approximately 15%, as it makes the subject line stand out more effectively. Additionally, incorporating an emoji at the beginning of a subject line can be highly effective, increasing open rates by over 25% since fewer than 5% of promotional emails utilize this tactic. Emojis serve as a visual cue, capturing attention and prompting users to pause and engage with the email.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
