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Why You Can't Grow Your Brand With More Channels
Distribution First
Many Platforms are Not always needed
Content distribution requires a tailored approach since there is no universal solution. Businesses should prioritize understanding their targeted audiences rather than emulating competitors, as what works for one may not work for another. The abundance of available distribution channels can be overwhelming and may lead to analysis paralysis. It's crucial to acknowledge the limited resources and budget when strategizing distribution. Companies should differentiate between demand capture and demand creation to better categorize their content and streamline their distribution efforts.
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