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Distribution First
Why You Can't Grow Your Brand With More Channels
Oct 9, 2024
More channels don’t guarantee success. The discussion emphasizes the importance of selecting the right platforms that resonate with your audience. It delves into the vital distinction between demand capture and creation. The experts advise against spreading resources too thin and instead advocate for mastering one channel before expanding. Understanding your audience is key for effective content distribution.
13:26
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Quick takeaways
- Understanding the distinction between demand capture and creation is vital for developing effective content distribution strategies that engage audiences.
- Focusing on one or two key platforms allows brands to maximize engagement and utilize resources more effectively, avoiding the pitfalls of overextension.
Deep dives
Understanding Demand Capture vs. Demand Creation
It is crucial to differentiate between demand capture and demand creation when distributing content. Demand capture involves creating content for topics that audiences are actively searching for, such as popular product reviews or common questions. In contrast, demand creation focuses on generating interest in topics that may not be on the audience's radar, like innovative uses for a product or lifestyle changes related to it. Companies should develop distinct distribution strategies for both types of content to maximize engagement and effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode