Apple's 10 Million Subscribers

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The speaker started as a solo content creator and gradually hired employees to help manage tasks like brand deals, filming, scriptwriting, and editing. Despite having 60 employees, only one person reports directly to the speaker, allowing them to focus on content creation. By 2019, the speaker had amassed 10 million subscribers, with a primarily young adult audience, where the average viewer age is around 23. The speaker's visibility is high among the under-30 demographic, especially those under 20, with a lower recognition rate among those over 35. The speaker's content appeals to a wide age range, from kids to young adults, shaping how they perceive the speaker's representation in the digital space.

As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porch pirates. Within a few years, Mark was teaching online science classes and selling subscription boxes for kids. Today, his YouTube channel has 5.5 billion views, 48 million subscribers…and–astonishingly, given that audience–less than 150 videos.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.

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