How Do You Price Your Content?

The U is the usage rights. What does the brand actually want to do with your content beyond you posting it and publishing it on your platform? Right? A lot of times they want to get extended mileage out of the asset by running paid ads or putting it on a landing page or website e-commerce partner and so on. And then the E in the do rule is the exclusivity. Are they saying that you cannot work with their competitors for a certain duration? Right? And if so, what is the category of exclusivity? Right? These are the three major category or three major things that you need to consider when you're pricing yourself.