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Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
CMO Confidential
Democratization of Marketing and Advertising
The significant change in the field of marketing and advertising is the democratization, where now 80% of Facebook or Google's clients are small companies who are self-serving and do not work with agencies. This shift impacts small businesses like car dealerships and bed and breakfast places, allowing them to access resources and tools previously dominated by big companies.
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