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CMO Confidential
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
Nov 21, 2023
Tom Goodwin, former head of innovation at Publicis, Zenith, and Havas, discusses the role of generative AI and its potential in tasks. He shares his contrarian take on AI, emphasizing the importance of originality and creativity. Goodwin also explores the evolution of digital advertising, the impact of AI on small companies, and predictions on environmental movements.
34:10
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Quick takeaways
- Generative AI is often overhyped and should be seen as mostly pointless, except for specific tasks like creating graphics or writing derivative copy.
- AI can be a useful tool for tasks that don't require new or original ideas, acting as filler or background music rather than something revolutionary.
Deep dives
The Hype Around AI: A Contrarian View
The guest challenges the prevailing hype around artificial intelligence (AI) and argues that it is often blow overblown. They suggest that many people say a lot of nonsense about AI and that their own views are based on an understanding of how the real world works. They caution against putting too much faith in generative AI, seeing it as mostly pointless, except for certain specific applications like creating graphics or writing derivative copy. They emphasize the importance of focusing on adding value and doing something unique rather than relying on AI to do the work.
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