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Building brands and community + influencer marketing that actually works with Dee Murthy | E1740

This Week in Startups

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How Different Generations View Brand Sponsorship and Selling Out

Gen Z looks at marketing differently than previous generations/nBrands using previously counterculture music may be seen as sellouts/nGen Z has no clear concept of selling out or what is cool/nEveryone has an opinion now due to social media

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