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Elena Verna (Dropbox) Analyzes Airtable's Shift to Enterprise and Slack's Product Roadmap

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Acquisition Source and Value Escalation in Product-Led Growth

Acquisition source is usually rooted in a self-serve product led low complexity problem statement. However, the question is how are they achieving a 170% growth? Is it through network effects or their sales team? transitioning from self-serve to sales-led brings about a first jump in Net Dollar Retention (NDR), but the real value at the company level takes time to materialize after the initial PLG acquisition.

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