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When I Built 4 Businesses in a Row | Ep 499

The Game with Alex Hormozi

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Alex’s big lessons

You need an inhouse CTO if you want to get into software./nYou should charge based on usage, recurring fees, and different KPIs./nHaving aligned incentives with your customers often just makes you more money./nSetting expectations with your customers is important in order to maximize your return.

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