The Game with Alex Hormozi When I Built 4 Businesses in a Row | Ep 499
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Feb 14, 2023 Discover the secrets behind building four successful businesses. Alex shares valuable lessons from his entrepreneurial journey, discussing the importance of having the right team and avoiding common pitfalls. He reflects on his early ventures, including Gym Launch and Prestige Labs, as well as his pivot to software. Alex emphasizes finding the right person for each role and maintaining profitability. Tune in for actionable insights and a roadmap to scaling your own business!
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Leverage for Business Growth
- Leverage labor, capital, code, and media to scale your business.
- The extent to which you use these levers matters more than simply using them.
Gym Launch's Humble Beginnings
- Alex Hormozi's first Gym Launch customers came from scraping CrossFit's database and manual outreach.
- He initially charged $500 for in-person gym turnarounds.
Importance of Consistent Testing
- Consistently test and improve your product to stay ahead of the curve.
- Include representative samples from different performance levels and markets in beta tests.
