#66 Your Influence is a Business with Brittany Krystle (Under the Influence Podcast with Whitney Eckis)
Beyond Influential
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The Importance of Entrepreneurial Spirit in Influencer Marketing
Success in influencer marketing requires entrepreneurial spirit, dedication, and a mindset geared towards building a business. Influencers who differentiate themselves put in extra work and have a long-term vision, akin to successful entrepreneurs like Jenna Kutcher and Lauren Everett. Consistency, clarity of vision, and community building are key elements for influencer success, irrespective of follower count. Leveraging influence is not limited to those with special talents but extends to friends and acquaintances who hold influence in specific areas. Ultimately, influencer marketing is grounded in understanding human behavior and leveraging sociological insights to engage and grow an audience.
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