Picking a niche and earning the right to exist in media

Choosing a niche can be limiting, but it can also be a stepping stone to success. For instance, the YouTuber Coffee Zilla, known for exposing scams, found himself running out of content. So he resorted to enticing a celebrity to promote an NFT scam without reading the white paper. It may seem like entrapment, but when you're chasing views, you have to be creative. Being on a YouTube treadmill means you can't rely on big celebrities every week. However, Coffee Zilla and his team have done a great job of evolving their content. They talk about business and crack jokes, which has been well-received by their audience. In media, your niche gives you a platform, but it's your unique perspective and demeanor that allows you to grow beyond it.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.