Ben and David on My First Million
ACQ2 by Acquired
00:00
Picking a niche and earning the right to exist in media
Choosing a niche can be limiting, but it can also be a stepping stone to success. For instance, the YouTuber Coffee Zilla, known for exposing scams, found himself running out of content. So he resorted to enticing a celebrity to promote an NFT scam without reading the white paper. It may seem like entrapment, but when you're chasing views, you have to be creative. Being on a YouTube treadmill means you can't rely on big celebrities every week. However, Coffee Zilla and his team have done a great job of evolving their content. They talk about business and crack jokes, which has been well-received by their audience. In media, your niche gives you a platform, but it's your unique perspective and demeanor that allows you to grow beyond it.
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