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ACQ2 by Acquired
Ben and David on My First Million
Apr 7, 2023
Sam and Shaan, co-hosts of the successful My First Million podcast, join forces with Ben and David to discuss the secrets of scaling a podcast. They explore the unique journey of Nintendo, delving into its rich history and what businesses really drive success. The conversation shifts to choosing the right podcast guests, balancing authenticity and brand growth, and the nuances of being a contrarian. Plus, they reveal what company they'd want to own and who they’d least like to compete against, wrapping up with insights into innovative business strategies.
01:20:47
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Quick takeaways
- Starting a corporate podcast agency can provide value in conversations with customers and prospects, even if the podcast doesn't have many listeners.
- Airbnb's durable network effects and extensive network of hosts and guests make it difficult for competitors to disrupt their position.
Deep dives
Corporate Podcast Agency: Building Relationships through Conversations
A half-baked business idea is to start a corporate podcast agency that helps companies create their own podcasts. The idea is that even if nobody listens to the podcast, there is still value in having conversations with customers and prospects. The podcast can be used as a tool for sales enablement and lead nurturing, where recorded conversations can be shared with potential customers to showcase how the product or service can solve their problems. The agency can offer services such as podcast production, content development, and distribution strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode