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The Pitch Isn’t Perfect

Podcast Payoffs

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Building Meaningful Relationships in Marketing

Business is conducted with those that are liked, known, and trusted, while relationships are crucial for successful transactions. Creating content that fosters likability, trust, and familiarity with unknown individuals is paramount for marketing success. Simply increasing audience numbers without considering the quality of relationships can lead to problems. Human relationships are the core of all interactions, and neglecting this fundamental aspect hinders marketing effectiveness. High-level executives in the fashion industry are finding it challenging to connect with consumers due to overlooking the significance of human relationships. Despite advances in technology, the essence of human connection remains vital in marketing efforts, aligning products/services with people's future needs is essential for success.

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