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Understanding User Needs and Filtering Feature Requests
In response to the challenges of COVID, efforts were made to connect with creators by being deliberate about getting on calls with them and focusing on their stories. The team also focused on understanding the problem a creator or customer is trying to solve, rather than just logging their suggested solution. By digging deeper into the underlying problems, a common issue shared by multiple creators was identified. This approach enables ConvertKit to filter and prioritize feature requests based on the actual needs of the users.