SPI 757: The Creator Network Literally Grows Your Email List
Feb 7, 2024
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Discover the game-changing Creator Network that allows you to stop competing and start collaborating with other creators. Learn about building an email list from scratch and monetizing your reach. Find out how to bypass social media algorithms and supercharge your newsletter growth. Hear about the challenges faced by ConvertKit in the early years and the importance of finding the right partners. Explore the benefits of investing in the ConvertKit Creator Network and their mission to help creators earn a living.
47:21
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Quick takeaways
Collaboration with other creators is the most effective online growth strategy today.
ConvertKit's Creator Network focuses on making email more collaborative and social for creators.
Creators should focus on producing high-quality content and leverage multiple platforms to reach their audience.
Deep dives
NetSuite helps businesses manage financials and drive down costs
NetSuite by Oracle has been helping businesses do more with less for 25 years, providing a customizable solution for KPI management and one source of truth. With NetSuite, businesses can close their books in days, not weeks, and improve their overall performance.
ConvertKit's journey from $10,000 to $1 million a day
ConvertKit, an email service provider, started as a software making $10,000 a month. Now, after a decade of growth and innovation, it generates over $1 million a day in revenue. ConvertKit's CEO, Nathan Berry, discusses the challenges they faced, from the cold start to scaling the business, and the importance of partnerships and relationships.
The power of connections and collaboration in the Creator Network
ConvertKit's Creator Network is focused on making email more collaborative and social for creators. The network allows creators to recommend and connect with each other, forming relationships and driving growth. Through collaborations, personalized recommendations, and upcoming features like Creator Happy Hours, ConvertKit is fostering a community that supports and helps creators earn a living.
Overcoming competition and embracing quality content
In a world where attention is limited, creators often worry about competition. However, the abundance of potential readers and audiences makes competition less significant. Quality content is key, as consumers now expect high-quality and engaging material. Creators can also take a holistic approach, leveraging multiple platforms and touchpoints to reach their audience.
The future of ConvertKit and email as a collaborative tool
ConvertKit's focus is on helping creators earn a living, based on their mission. They are constantly exploring ways to support creators in making money, growing their businesses, and connecting with others. Through upcoming features and improvements, ConvertKit aims to make email more social, collaborative, and customizable, empowering creators to foster deeper connections and achieve their goals.
#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy today. But can we apply this concept to email and newsletters? In this episode, ConvertKit founder Nathan Barry joins me for a chat about the game-changing Creator Network. Listen in because Nathan and I discuss everything from building an email list from scratch to monetizing your reach by supporting creators you love. These are the best tactics to bypass social media algorithms and supercharge your newsletter growth. I'm excited because I've been an advisor and affiliate for ConvertKit for almost a decade, and this is the most innovative thing I've seen happen in the email space. So, tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session757.