4min chapter

The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 757: The Creator Network Literally Grows Your Email List

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

The Importance of Quality Content and the Success of the Creator Network

Learn about the importance of quality content and the incredible success story of a company that went from $10,000 monthly revenue to over $1 million a day. Discover their new launch, the Creator Network, aimed at making email more collaborative and social.

00:00
Speaker 2
No extra apps involved. So not surprisingly, 3.5 million businesses worldwide use Indeed to hire game-changing talent fast and listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash smart passive. Just go to indeed.com slash smart passive right now and support a show by saying you heard Indeed on this podcast, indeed.com slash smart passive terms and conditions apply need to hire you need Indeed. We
Speaker 1
know that our content lives adjacent to other creators, but I think just the truth of the matter is the quality matters more than anything before you could probably get away with writing a mediocre newsletter and still get 5,000 subscribers and an acceptable open rate and on from there. Back in the day, you could put out some mediocre YouTube videos and probably still get traction. Try to do that today and it's not going to work. You put a ton of effort into it because you know that the content all around it is so high quality and you're competing for that attention. But the pie is so, so big.
Speaker 2
In 2014, I was invited to coffee by a friend of mine, Nathan Berry. And I had no Nathan as somebody who was a designer, a very prolific content creator. But what he brought to the table, literally the coffee table at a coffee shop in San Diego was a proposal, a proposal for me to work with him on a new company that he had just started, a company that was at the time making around $10,000 a month as a software, an email service provider called ConvertKit. And he wanted me to come on to be an advisor and really a partner to the company. And what we talked about that day at that coffee shop was not really about money or earnings or anything like that, but a vision of the future that would be a win for both of us. A conversation about how we could help each other along the way. That company, ConvertKit at the time, was making $10,000 MRR or monthly recurring revenue, $10,000 a month. Today, that company is generating more than $1 million a day. Yes, they just recently at the end of 2023 surpassed the $365 million a year mark, which is amazing. And I wanted to bring Nathan back on to talk about some of what they're up to, to help us creators, specifically something that they recently launched last year in 2023 called the Creator Network. And I'm going to tell you that just upfront here, it is the number one thing that is helping to grow our email list at SPI right now. It's the Creator Network. And whether you are a ConvertKit user or not, you will get some value out of this because it shares some principles behind where we believe email to be headed to be a little bit more collaborative and a little bit more social. And what ConvertKit has built and why they built it and the advantages that they have with it is incredible. So as I mentioned before, we're going to be interviewing and getting an update from Nathan Berry, CEO and founder of ConvertKit, a company that I am an affiliate for and have been an advisor for about a decade. So I just wanted to share all that up front. But this is going to be a great one because there's a lot of lessons to be learned, especially if you're building something big. You might be at the start of your startup journey. So whether you are a startup founder, a startup creator, or just a creator in general, this will be helpful for you. And I look forward to seeing what you think. So here he is. Nathan Berry, welcome to session 757 of the Smart Passive Income Podcast. Here we go.
Speaker 3
You're listening to the Smart Passive Income Podcast, a proud member of the Entrepreneur Podcast Network, a show that's all about working hard now. So you can sit back and reap the benefits later. And now your host, he has a junk email account with over 100,000 unread emails. Pat Flynn.

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